Race Day Sponsorship
Race Day Sponsorship is the perfect opportunity to not only showcase your business but to also enjoy all of the benefits of race day hospitality, promotion, and on-course action.
This sponsorship package gives you the profile of your brand being associated with the day and to build a relationship with the race goers. Race days with sponsorship built up over several years are often referred to by the Sponsor and then the race day, building that connection with your brand and the race day.
Sponsorship Packages Include:
> Naming rights to your chosen race day e.g. Platinum Homes Taranaki Cup Day
> Race day name, and where possible logo, on all branding & marketing , including but not limited to
- theraces.co.nz website
- taranakiracing.co.nz website
- The Races Facebook page
- Pukekura Raceway Facebook page and event page
- Various other event websites including Eventfinda and NPDC
- Print media and radio advertising
- Digital and social marketing
- On-course branding on all collateral including Order of Events, corporate tables, & signage
> Opportunity for Winning Post signage on your race day (usually erected for more than one race day)
> Opportunity for Sign on birdcage fence for 12 months
> Opportunity for logo on the ‘next race day’ sign on high-profile Coronation Road location
> Logo on the cover of the official race book
> Recognition in the Taranaki Thoroughbred Racing Inc Annual Report
> Mention through our social networks before and on the day
> Naming rights to a race on your race day e.g. the Crowded House 1600m
> Full page advertisement in official race book
> 10 Sponsors Hospitality Package tickets to attend your sponsored race day (see package details below)
> Tax deductible invoice for race day sponsorship
> Presentation to winning owner in the Egmont Room after your race
> Name seen and heard on Sky Trackside and over 400 TAB’s nationwide
> Option to have your branded saddle cloths worn during your race*
*Production costs for saddle cloths not included in basic sponsorship package
Race Day Sponsors Hospitality Package
- Racecourse admission
- Lounge ticketing for each guest
- Members privileges for the day
- Reserved table for ten
- Official race book and pen for each guest
- Two course buffet meal
- Generous refreshment package
- In-lounge tote facilities and amenities
The following race days are currently available
Christmas At The Races (first Thursday in December). This race day is heavily weighted to pre-paid corporate hospitality by businesses who are bringing staff and or clients to the races to celebrate Christmas. It’s a themed day with all areas decorated with Christmas themeing, and has a very festive vibe. There is a small walk up crowd. Demographic is business owners, their clients and/or employees. Walk up crowd is generally 18-35 year olds.
Friday 10th February - This is usually our first race day of the year, however in 2017 it will be the second following a harness race day in January. It is a mixture of pre-paid corporate and walk up public crowd. This season we will also launch our Champagne Lawn on this day. Demographic is groups of 35-55 year olds booking pre-paid hospitality in either groups of friends or as a business bringing guests. Walk up age group is 18-35 year olds.
*Please note, due to some flexibility within existing sponsorship packages, if one of the other race dates would suit you better please contact us to discuss the possibility of securing that date
Race Day Sponsorship packages start at $5,000 + GST per annum and include all the benefits outlined above.
Payment terms are available for all race day sponsorship packages.
Click Here to learn how your company could benefit from a marketing partnership with Taranaki Racing Inc.